Marketing 3.0

We are now facing a complete new marketing concept, which, during these last years has been further developed and now surpasses the boundaries of the marketing systems of the second half of the twentieth century.
The marketing concept actually applied in almost every industrial country, is based on the conviction, the acquisition as well as the influence of the final consumer.

Not for nothing, if we hear, or think about „Marketing“, we immediately think it refers to advertisement or sale.
As a consequence of this old mindset and working method, there are too many enterprises that are not able to recognize and understand current society and market trends. This is why there is also a lack in adequate positioning of the entire business system, which aims to meet all of the customers needs and at the same time wants to provide convincing solutions.
Therefore it would be very important to focus on how the different enterprises behave now and always try to understand, which role they have been playing till now.

Marketing 3.0 can be seen as an evolution of this concept. Actually, it goes far over the traditional 1.0 marketing, which is also called one-way marketing. Once the different businesses were all targeted to a mass production, which, in turn, was sold to low market prices, while quality was just a by-product.
The second phase instead was characterized by the assertion of the Marketing concept 2.0, which is basically the phase we are still living now and which function is to meet even the customer's most demanding needs and wishes, and especially to focus on their necessities in order to meet all of their requests.

The third phase, is the stage we are living day by day and represents a further development of the previous one.
This approach features a complete different contact method to customers. Indeed current marketing strategies does not only include the customers needs, but also and especially their feelings, values and emotions...

Current times are characterized by important changes: whether on a social, economic and environmental level. The reason for it just lies in the fact that it is not conceivable to let the people's behaviour left ignored.
The marketing 3.0 concept is therefore the perfect solution to all these changes.
It is crucial to comprehend, stress and underline the strengths of this transition phase.

The development of new technologies, the evolution of interactivity, globalization and creativity are already main features of our daily life. We soon have to face a new phase made of changes and new trends, which, such as any other revolutions, won't be neither easy nor short.

Nowadays, if a business concern decides to offer more than just a product or a simple service and wants to communicate emotions, creativity and idealism, it has to renew and to up-date every current marketing model and system.
For sure, you have to develop new strategies in order to offer your final customer the maximum well-being and satisfaction.

The Marketing 3.0 concept is the natural progress of any current marketing strategy. It is characterized by complete new vision, inspiration and great motivation. This is the only way to achieve a full customer satisfaction and to meet all of the customer's different wishes and needs.